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Qualtrics XM AI

Qualtrics XM AI helps you collect feedback, analyze customer and employee data, find useful insights, and improve experiences with AI-powered tools.

At a Glance

Pricing Paid

Qualtrics XM AI is an enterprise-grade experience management intelligence layer built into the broader Qualtrics ecosystem. It uses machine learning, predictive analytics, and generative AI to analyze customer, employee, and market research data.

Rather than functioning as a standalone application, Qualtrics XM AI works across the platform to help organizations understand experience data, identify important trends, predict outcomes, and automate actions.

How Qualtrics XM AI Works

  • Omnichannel Data Ingestion: Captures structured data such as surveys and unstructured feedback from sources including call transcripts, public Slack channels, and online reviews.
  • Experience Ontology Processing: Uses AI models to understand context, emotional intent, sentiment, and potential compliance issues within experience data.
  • Predictive Simulation Engines: Uses predictive intelligence and digital-twin capabilities to model potential changes and forecast their impact on customer or employee outcomes.
  • Agentic Workflows: Detects significant issues and can trigger automated workflows, service updates, alerts, or coaching recommendations based on the situation.

How We Rated Qualtrics XM AI

We evaluated Qualtrics XM AI based on its AI capabilities, experience analytics, qualitative data processing, integrations, automation, usability, and pricing structure.

Pros

  • Advanced analytics for large volumes of experience data
  • Strong enterprise integrations
  • Predictive insights for customer and employee behavior

Cons

  • High pricing for smaller businesses
  • Steep learning curve
  • Complex implementation

  • Large enterprises
  • Customer experience teams
  • Employee experience teams
  • Market research teams
  • Organizations analyzing large volumes of feedback
  • Businesses using enterprise platforms and integrations

You should choose Qualtrics XM AI if you want to:

  • Analyze customer and employee feedback at enterprise scale
  • Combine survey data with unstructured feedback sources
  • Identify sentiment, themes, and emerging experience issues
  • Predict how changes may affect customer or employee outcomes
  • Automate actions based on detected experience issues
  • Connect experience management with existing enterprise systems

Qualtrics XM AI's Key Features

Feedback Analysis

AI-Powered Insights

Conversational Surveys

Video Feedback Analysis

Predictive Analytics

Experience Data Management

Automated Workflows

AI Guardrails

Pricing

Free Trial

Free

Strategic Research Tier

$420 /mo

Disclaimer: for the latest and most accurate pricing, please visit the official Qualtrics XM AI website.

Frequently Asked Questions

What can Qualtrics XM AI help businesses measure?
It can help businesses analyze customer, employee, and market experience data, including sentiment, feedback themes, engagement, and behavioral trends.
How does Qualtrics XM AI analyze customer feedback?
It combines AI, text analysis, sentiment analysis, and predictive analytics to process structured and unstructured customer feedback.
Can Qualtrics XM AI identify trends in experience data?
Yes. It can identify themes and patterns across experience data and use predictive capabilities to help forecast potential outcomes.
Does Qualtrics XM AI support employee experience research?
Yes. Qualtrics XM AI can analyze employee feedback and help managers identify engagement issues, themes, and potential attrition risks.
Can Qualtrics XM AI automate experience management workflows?
Yes. Its agentic workflows can trigger actions, alerts, service updates, and coaching recommendations when significant issues are detected.
What types of experience data can Qualtrics XM AI analyze?
It can work with survey responses, text feedback, call transcripts, audio and video responses, online reviews, and other structured and unstructured experience data.

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Based on user reviews

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R

Rhea Kapoor

Excellent tool! Saved me hours of work. Highly recommended.

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