Mailchimp

Mailchimp is an email and digital marketing platform owned by Intuit. It helps businesses create email campaigns, manage contacts, automate marketing workflows, and measure campaign performance from one dashboard. Businesses can use Mailchimp to send newsletters, promote products, organize subscribers into audience segments, and build automated customer journeys. It also offers landing pages, sign-up forms, integrations, and AI-powered tools to support marketing activities.

How Mailchimp Works

Mailchimp helps businesses manage contacts, create campaigns, automate messages, and review results. Its workflow generally follows these steps:

• Import contacts: Upload subscribers or connect supported tools to bring customer information into Mailchimp.
• Organize your audience: Use tags, groups, and segments to arrange contacts based on their interests, engagement, or purchase history.
• Create campaigns: Design newsletters and promotional emails using templates or the email editor. You can also create landing pages and sign-up forms.
• Set up automation: Build Customer Journeys that send messages based on triggers such as a new subscription, a birthday, or a purchase. Available automation options depend on your plan.
• Send and track: Schedule or send campaigns, then review available reports to measure engagement and conversions.

How We Rated Mailchimp

We assessed Mailchimp using its publicly documented email editor, automation features, audience management, integrations, analytics, pricing, and support options. We also considered its suitability for beginners, small businesses, e-commerce brands, and marketing teams. This review is based on publicly available product information rather than hands-on testing, so individual experiences may vary.